Privacy and Terms of Service

GoYoura.com provides text alerts, ferry schedules and travel information via web and wireless networks.

Confidentiality
GoYoura.com is dedicated to protecting the privacy of all users of its web and wireless services. GoYoura.com does not rent, sell or share personal information about consumers participating in programs delivered through its web or wireless platform with other people or nonaffiliated companies except to provide the products and services requested.

Control
Consumers are allowed to easily terminate -- opt-out -- their participation in an ongoing mobile messaging program through channels identical to those through which they can opt-in to a given program. Programs with multiple message strings provide an opt-out option for each message.

Choice
Consumers opt-in to all mobile messaging programs. Consumers may opt-in to a program by sending a text message, calling a voice response unit, registering on a website, or through some other legitimate paper-based method; they opt-in for a specific program only. Choice doesn't carry forward unless the consumer is part of a brand loyalty program whose opt-in registration clearly provides for on-going communications. Even then, the consumer's desire to participate must be validated at the beginning of a new messaging program. Segmentation-based marketing (by interests, demographics, etc.) and location-based marketing is prohibited unless the consumer clearly opted-in to receive the campaigns by giving personally identifiable information that is verifiable with their identity.

Customization
As mobile messaging campaigns are most effective when appropriately targeted, consumers could be asked to provide demographic, preferences and other information. All "follow on" communications targeted at an existing opt-in universe are encouraged to use this data to optimize message volumes, redemption rates, and return-on-investment -- plus restrict communications to those categories specifically requested by the consumer.

Consideration
The consumer must receive and/or be offered something of value to them in return for receiving the communication. Value is delivered in the form of product and service enhancements, reminders, sweepstakes, contests, information, entertainment, discounts or location-based services.

Constraint
The marketer, content provider, or aggregator provides a global "throttling mechanism" capable of managing the number of messages received by an individual consumer. The purpose of the throttle is to effectively manage and limit mobile messaging programs to a reasonable number of programs, defaulted to a maximum of 2 new campaigns per week (One campaign may have one initial opted-in communication followed by several two-way communications initiated by the consumer as part of that one campaign; i.e. a trivia game). Consumers will have the option to override the throttle through an additional Opt-in available through the standard channels.

Agreement
The service is offered to you conditioned on your acceptance without modification of the terms, conditions, and notices contained herein. Your subscription and use of the service constitutes your agreement to all such terms, conditions, and notices.

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